Tumblr’s future is at last clear: Verizon is selling the blogging stage, which Yahoo once esteemed at in excess of a billion dollars, for an “ostensible sum,” as indicated by The Wall Street Journal.
Verizon declared Monday that it wanted to sell Tumblr to Automattic, the San Francisco organization that possesses WordPress.
“WordPress.com and Tumblr were both early pioneers among blogging stages,” Tumblr wrote in an announcement. “Automattic shares our vision to construct enthusiastic networks around shared interests and to democratize distributing so anybody with a story can tell it, particularly when they originate from under-heard voices and minimized networks.”
The organizations presently can’t seem to uncover the provisions of the arrangement. Yippee initially procured Tumblr for $1.1 billion out of 2013.
Tumblr was once considered the “crown gem” of Marissa Mayer’s Yahoo, which burned through billions of dollars on in excess of 50 acquisitions. Be that as it may, in spite of Yahoo’s promise to not “mess up,” Tumblr, a progression of slips lead to Yahoo in the end recording the greater part of Tumblr’s worth only three years after its $1 billion obtaining.
Tumble has battled considerably more lately. The webpage, which had for quite some time been known for its free-lively client base that made the blogging stage a home for all assortments of NSFW content, lost a huge number of clients after its choice a year ago to boycott grown-up substance. In May, reports surfaced that Verizon was searching for a purchaser for the site, and Pornhub said it was “amazingly intrigued.”
Automattic told the Wall Street Journal the organization has no designs to change the approach forbidding grown-up substance.
All things considered, the securing ought to be uplifting news for Tumblr fans, as it appears Automattic is happy to put its assets into keeping up the stage. Automattic’s CEO disclosed to The Journal it would keep around 200 Tumblr representatives and “search for ways WordPress.com and Tumblr can share administrations and usefulness.”